Hinoba-an – Pearl of Negros Occidental

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Hinoba-an, a once-sleepy, far-flung town, southernmost in the Philippine province of Negros Occidental, was the traditional stomping ground of the sizeable Spanish (Basque) Mestizo-Filipino Bilbao clan.

In the early 1900’s, a 19-year old Basque émigré, consistent with the Basque diaspora of the day, sought opportunities in the former Spanish colony. Don Estanislao Bilbao y Mota, the clan’s patriarch, begun a decades-long process of settling and homesteading a vast track of heavily jungled area around Hinoba-an, long before the town existed.

Title to the rehabilitated lands was subsequently granted him under the Philippine Commonwealth’s (1935-46) Homestead Act.  This land ownership, along with the total absence of government due to area’s remoteness, was the basis of Don Estanislao’s provisional administration of the people and the place.

He became the area’s primary, if not for a time, sole employer.   As a matter of moral imperative and practical necessity, he also became the de facto Judge and Sheriff, adjudicating upon and enforcing common law.

Through his marriage to Felicidad Rivas — a patrician heiress to a similarly homesteaded, if a slightly larger parcel of land nearby — Don Estanislao doubled the size of the holding.  Hand-in-hand with Dona Felicidad, they lorded over a highly productive agricultural expanse that, from points north to south, stretched ostensibly for miles on end.

The couple’s life-long beneficence and philanthropy endeared them to the populace making the Bilbao name well-respected and well-loved.  Generations of offsprings have since reaped the fruits of their enduring legacy.  A few have carved out legacies of their own.  Sons Joaquin and Francisco, and daughter-in-law Teresa have each been elected town’s mayor.  Collectively, they have governed (admirably by any reckoning) the municipality for over thirty years.


Hinoba-an is something of a paradise.

Paradise owing to its natural beauty — a primal magnificence, seemingly carried over from its former wilderness state (throughout the Spanish era and for most of America’s colonial tutelage, the locale had been a howling jungle), that envelopes her in an aura of ineffable exoticness.

Among its many attractions is a lengthy stretch of palm-fringed beach whose allure is heightened by the bountiful and expansive (largest and deepest within the archipelago) Sulu Sea; its warm turquoise waters crystalline throughout the area.

[ The Sulu is home to Tubbataha Reef, a remote and immense (56,000 acres) coral atoll whose diversity of marine life is virtually unparalleled anywhere on the planet. In 1988 it was declared a National Marine Park— Philippine’s first. In 1993 UNESCO designated it a World Heritage Site, evincing it as one of the Earth’s inestimable treasures! The World Wildlife Fund (WWF) considers it the heart of the Coral Triangle—an area containing the world’s richest concentration of coral and marine life. The late diving guru Jacques Cousteau once described this undersea marvel as the most beautiful he had ever seen! ].  

Hinoba-an’s best-known draw perhaps is Punta Ubong — a formation of three limestone caves situated at the tip of the mile-long, lushly foliated Sitio Ubong headland ( the land jutting out to sea in the picture below).   From town, it is a short fifteen-minute boat ride north along the coast.  Salvacion Cave, the more dramatic of the three and the hands-down favorite, is a spectacular, half-submerged coastal cavern with a large, sea-facing mouth.  Pumpboats (motorized outriggers) regularly dock within its wide and deep natural pool to the delight of excursionists.  The serene stillness inside the cave’s cathedral-like dome is occasionally shattered by frightened shrieks as her resident bats harmlessly swoop down on unwary visitors.

[ An entirely new species of bat was recently discovered in one of the cave’s hidden caverns by a team of Filipino scientists studying the area’s fauna. ] 


Adjacent to Salvacion Cave is a shimmering emerald green cove with a stunning crescent shaped beach, hemmed in by thickly verdured limestone spurs.  Exotic in the extreme, this deserted beach has the mystique of being the spot where famed World War II Filipino guerrilla leader, Col. Jesus Villamor, came ashore from aboard a US Navy submarine.  Villamor reputedly utilized the caves as his hideout and command post.

[ Known also as Point Obong or Catmon Point, Punta Ubong was the World War II submarine landing site of the highly decorated Filipino fighter pilot and war hero, Colonel Jesus Antonio Villamor.  Under the cover of darkness one January night in 1943, Col. Villamor, along with a cadre of handpicked men—an elite, rigorously trained, all-Filipino team of guerrilla / intelligence operatives, code-named ‘Planet Party’—were injected ashore by the US Navy submarine, the USS Gudgeon(SS-211) that had snuck in undetected from its base in Brisbane, Australia.  Villamor’s mission—ordered by Gen. Douglas MacArthur himself—was to set up an intelligence network that would gather information on Japanese forces in the islands.  


[Photo extracted from YouTube video ‘Hinoba-an aerial’ by dazh – https://www.youtube.com/watch?v=edXIRCKtua0 ]

The area’s lowlands offer up a range of idyllic rolling foothills that end where golden fields of rice and lush plantations of coconut, sugar, and mango begin.

Her mountain interior boasts significant deposits of gold.  In 1982, the municipality made international headlines when the discovery of 24-carat gold nuggets along a riverbed touched off a full-blown gold rush.  Practically overnight, a substantial tract (100 hectares) of forest primeval was ravaged, transformed into a beehive of feverish activity as tens of thousands of would-be prospectors descended on it, jostling for panning spots in an anarchic free-for-all.  Save for a lucky few, the eventual winners were enterprising merchants who hawked their wares, including basic necessities of food and water, to the needy hordes at astronomical profits.  Decades hence, ‘Big Mining’ is poised to undertake large-scale commercial extraction of the valuable mineral.

A boon for Mining to be sure on the one hand and, if their record is to be an indicator, assured environmental degradation on the other.


Genially referred to in days past as “Bilbao Country,” first-time visitors, captivated by Hinoba-an’s beauty, would at once acclaim her a tropical Eden. Many found themselves returning year after year, while others, falling completely under her spell, had vacation homes built.

Indeed paradise it was to those who had logged many carefree summers living La Dolce Vita against the backdrop of that implausibly mesmeric countryside and its spell-blindingly alluring seascape.

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While continuing to draw tourists to her natural beauty, those that know her well bemoan the loss of some of her priceless treasures.

Gone is a magnificent coral reef that once stretched for kilometers along her shore.  During the mid to late 1970’s, the reef began deteriorating under the joint stresses of siltation and man’s exploitation (more aptly abuse: cyanide fishing and coral harvesting, carried out almost exclusively by outsiders).  By the early 1980’s, the fragile ecosystem had utterly collapsed.  What once was a hotbed of marine biodiversity—a reef as rich and exquisite as any in the archipelago—had been reduced to bedrock, barren but for a smattering of a seaweed species or two.

Gone too is a lush tropical rainforest, replete with old-growth trees and exotic fauna, that once blanketed her interior highlands.   Decades of unrestrained commercial logging—with reforestation that if not downright nonexistent was spotty at best—all but assured the demise of yet another of the area’s irreplaceable riches.

Enormous and profound though these losses are, to most they are unseen, unknown, and therefore inconsequential.  To the blissfully unaware, Hinoba-an is something of a paradise, and justifiably so, as, by any measure, she remains beautiful.


The priceless treasure she once was will endure for as long as it remains extant in the collective memory of her former native sons and daughters. The gem she still is can endure for as long as it remains the collective effort of her current native sons and daughters to preserve what is extant.


This blog celebrates her—all that she was, and, still is. It does so through a veritable potpourri of anecdotes, factual and historical tidbits, photos — past and present (some with jestful captions), and, it is hoped, an ongoing dialogue on anything and everything Hinoba-an.

Welcome (at hinobaan@msn.com) are all contributions: anecdotes, essays, photos, etc..  Please feel free as well to post your comments on any page.


Punta Ubong-PS 2

My sincere gratitude is extended to the following people who have been an inspiration and a resource in the creation of this blog:

Blanca Beltran / Peter Garcia / Happy Uy Bico / Gina Beltran / Luis Beltran / Dinny Bilbao / Geb Bilbao / Cachita Carlota / JJ Beltran / Chuck Beltran / Paulina Espanola / Nini Bilbao

These people have contributed written pieces, actual and anecdotal historical material, photos, or have simply added their comments.

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Heartfelt gratitude goes out as well to Mrs. Purita Bilbao de Garcia, Anne-Marie Garcia, and Manang Joy Jimenez for their resounding vote of confidence in the project. 


Conversations with the late Mrs. Blanca Bilbao de Beltran, Don Estanislao’s youngest daughter, and my dear mother, have yielded a wealth of historical facts and insight.

Rice field

I also wish to thank my wife, Maritz, for her indulgence amid long hours expended on this project, and, for tolerantly listening to me recount stories about Hinoba-an ad nauseam. Salamat gid.


Lastly, this work is dedicated to the memory of Don Estanislao and Dona Felicidad Bilbao.  Thank you for making possible our treasured remembrance of a time and place that was, and for some still is,  Hinoba-an.    – cb


~ by CB on June 15, 2008.

18 Responses to “Hinoba-an – Pearl of Negros Occidental”

  1. Thanks a lot for sharing these information. There are still so much to discover – so little time. I hope to visit this paradise one day.


  2. It’s my pleasure Kaycee, thanks for visiting the site and commenting. I hope you do see her one day…and hope that she’s still “something of paradise…”.

  3. thanx for writing this blog,for us to read something about hinoba-an,and im proud im from that place..i miss home…

  4. Thank you for commenting sje. Your appreciation of the blog is appreciated. I too am proud to have been a ‘native son’ (if only during the summers) and find that a visit to her is always the most anticipated (and enjoyed) itinerary of any trip back to the islands.

  5. how far is hinoba-an from bacolod? any accommodations in town?

  6. About 3 1/2 hours by private vehicle, a bit longer via passenger bus. I don’t believe there are in-town accomodations per se (I may be wrong), but there are several modest rentals right on the beach. And this is where one would want to be anyway…

  7. Thanks for sharing information on such a beautiful place… would you know of a Jacob and George Reliquias from Hinobaan? They were friends during my stay in Silliman University…. any info on them would be highly appreciated…

  8. You’re welcome Elyn. I do not know the individuals you mention.

  9. Hi, I have classmates from Hinobaan.We lost touch and would like to know if anybody knows where they are.Silliman University Medical Technology batch 1984 celebrated SU’s founder’s day last August.Our batchmates are looking for Lanad Hinolan and George Reliquias since we don’t have their current contact ph. no. or address.Thank you so much.

  10. I miss home, my last visit on this place was last summer month of april, I & my bro spent our holyweek there.just still a nice place. …Hi I know Mr. George Reliquias, He’s one of the popular businessman on that place. If you wanna see him just travel a bus from Bacolod to Hinobaan or you can drop to Nauhang just tell to driver of a bus to drop you in Nauhang Heaven’s store.,then when you already there just ask the owner of Heaven’s store because he is the brother of Mr.

    • George reliquias is a thief he colluded with the ex mayor to steal my pigs.my name is Philip smith friend of benny Perez.my lady friend was starving when he took the pigs, he had me deported, I want my money george!!!

  11. UFO seen – this is for real- blue orb hovering on top of a nipa hut – don’t just believe me – see it for yourselves. Google Earth coordinates are — 9 deg 35′ 56.62″N, 122 deg 28′ 28.67″E elevation of 72 feet (bottom center of screen), zoom in up to 71 feet (bottom left of the screen) with eye elevation of 342 feet (bottom right of the screen). I would have sent a picture however I thought this would convince you that it wasn’t just me having photo shop the image in – theres a lot of that crap going around these days. Possible alien abduction? Aliens observing people? The truth is not only out there – it is precisely over there!

  12. Went to Happy Valley Beach in the late 70s. Twas beautiful then. Is it still ok?

  13. Nice place! hope we can visit this place someday…

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  16. Greetings and Thank you for the wonderful blog. Recently had a chance to visit the area and it is a paradise. Now I hope to move there asap. Hopefully we will meet some day. ( I would be very interested in helping to protect what is left of the local environment from too much irreversible damage in the future, if that is what the residents would also like,) Sending all of you my best wishes and warmest regards, Mike Dougherty (dochi@atlanticbb.net)

  17. This blog is so well-written. Kudos.

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